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Erlebnisorientiertes Internetmarketing (English, Sandra Diehl)-19% OFF
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Erlebnisorientiertes Internetmarketing (English, Sandra Diehl)

By Sandra DiehlDeutscher Universitatsverlag
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Book Details

ISBN-139783824475292
ISBN-103824475294

Product Description

About the Book

Sandra Diehl führt eine theoretische und empirische Analyse von E-Commerce-Angeboten aus verhaltenswissenschaftlicher Sicht durch und entwickelt einen umfangreichen Kriterienkatalog mit konkreten strategischen und operativen Handlungsempfehlungen zur Unterstützung von Internetanbietern.

ISBN: 9783824475292

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