Management
Evaluating Marketing Actions and Outcomes (English, Arch G. Woodside)
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Product Description
About the Book
What's really happening? For an organization this question contains at least four sub issues: What actions are being done now help to increase the organization's performance? What actions are wasted motions - what are we doing that does not contribute and wastes our time? What actions harm the organization's performance - what actions are counterproductive in helping the organization achieve what really needs to be accomplished? What actions are…
ISBN: 9780762310463
Book Specifications
| ISBN-13 | 9780762310463 |
| ISBN-10 | 0762310464 |
| Publisher | Jai Press Inc. |
| Category | Management |
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