Management
Event-Marketing in Der Politik (English, Markus Kuhn)
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Product Description
About the Book
Mit dem Event-Marketing politischer Akteure in Deutschland, Frankreich und der Schweiz widmet sich Markus Kuhn einem Modewort unserer Zeit, das nach der Infiltrierung von breiten gesellschaftlichen Schichten und werbewirtschaftlich agierenden Subjekten auch in der Politik und der Politikwissenschaft Einzug gehalten hat. Der Autor analysiert l�nderspezifische Auspr�gungen des Eventbegriffs sowohl in allgemeiner Hinsicht als auch zu Wahlkampfzeiten…
ISBN: 9783531165592
Book Specifications
| ISBN-13 | 9783531165592 |
| ISBN-10 | 3531165593 |
| Publisher | Vs Verlag Fur Sozialwissenschaften |
| Category | Management |
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