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Exemplification in Communication (English, Dolf Zillmann | Hans-Bernd Brosius)

Name: Exemplification in Communication (English, Dolf Zillmann | Hans-Bernd Brosius)
SKU: isbn-9780805828108
Price: 4888.00 INR
Availability: InStock
ISBN: 9780805828108

By Dolf Zillmann | Hans-Bernd BrosiusRoutledge

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ISBN-13	9780805828108
ISBN-10	0805828109

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About the Book

This volume offers a new conceptual framework for exemplification, a coherent theoretical approach based on contemporary psychological models of information processing, and an exhaustive integration of the pertinent research demonstrations. Focus is on the news media, but the influence of fiction and quasi-fiction is also considered. The informational competition between concrete, verbal, or pictorial exemplification and abstract, mostly quantita…

ISBN: 9780805828108

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