Management
Exzellenz in Markenmanagement Und Vertrieb (English, Dieter Ahlert | Bernd Becker | Heiner Evanschitzky)
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About the Book
In "Exzellenz in Markenmanagement und Vertrieb" präsentieren renommierte Autoren zwei Ansätze, mittels derer Unternehmen einzigartig werden können: durch die physische Präsenz der Produkte des Unternehmens im Absatzkanal sowie durch die mentale Präsenz des Unternehmens- bzw. Produktmarke in den Köpfen der Konsumenten. Anhand zahlreicher praktischer Beispiele und Best Practices werden die wesentlichen Problemfelder der Herausforderungen an das Mar…
ISBN: 9783835000278
Book Specifications
| ISBN-13 | 9783835000278 |
| ISBN-10 | 3835000276 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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