Management
F & E Und Marketing (English, Martin F. Bach)
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Product Description
About the Book
Die Notwendigkeit der Koordination von Forschung & Entwick- lung und Marketing wurde bereits fruh erkannt und speziell in jungster Vergangenheit immer starker betont. Sie mundet konsequenterweise in der Forderung nach einem "Technologie- marketing" bzw. einer "marktorientierten Forschung- & Ent- wicklungspolitik". Es ist deshalb mehr als erstaunlich, daB bislang eine umfassende Untersuchung der koordinationsspe- zifischen Gestaltungsoptionen im I…
ISBN: 9783409133272
Book Specifications
| ISBN-13 | 9783409133272 |
| ISBN-10 | 3409133275 |
| Publisher | Gabler Verlag |
| Category | Management |
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