Deutscher Universitatsverlag
Facetten Hybriden Kaufverhaltens (English, Verena Kanther)
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Product Description
About the Book
Verena Kanther zeigt, dass Konsumenten mit hybridem Kaufverhalten nicht unberechenbar, sondern rational handeln und gibt Handlungsempfehlungen für das Hersteller- und Handelsmarketing.
ISBN: 9783824473700
Book Specifications
| ISBN-13 | 9783824473700 |
| ISBN-10 | 3824473704 |
| Publisher | Deutscher Universitatsverlag |
| Category | Deutscher Universitatsverlag |
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