Management
Fallstudien Zum Innovationsmanagement (English, Jan Hendrik Fisch | Jan-Michael Roß)
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About the Book
Die Herausgeber pr�sentieren 31 Fallstudien, die von Wissenschaftlern und Praktikern zur betriebswirtschaftlichen Aus- und Weiterbildung in der jungen Querschnittsdisziplin Innovationsmanagement entwickelt wurden. Sie besch�ftigen sich mit Themen wie Innovationscontrolling, -marketing, -prozessen und -strategien. Anhand unterschiedlicher Aufgabenstellungen vermitteln die Autoren die Anwendung von Methoden des Innovationsmanagements wie - Performa…
ISBN: 9783834910479
Book Specifications
| ISBN-13 | 9783834910479 |
| ISBN-10 | 3834910473 |
| Publisher | Gabler Verlag |
| Category | Management |
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