Management
Festival and Events Management (English, Ian Yeoman)
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Product Description
About the Book
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional…
ISBN: 9780750658720
Book Specifications
| ISBN-13 | 9780750658720 |
| ISBN-10 | 075065872X |
| Publisher | Routledge |
| Category | Management |
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