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Focus Group Practice (English, Claudia Puchta | Jonathan Potter)-41% OFF
Society & Social Sciences

Focus Group Practice (English, Claudia Puchta | Jonathan Potter)

By Claudia Puchta | Jonathan PotterSage Publications UK
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Book Details

ISBN-139780761966913
ISBN-100761966919

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About the Book

Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.

ISBN: 9780761966913

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