Sage Publications UK
Focus Group Practice (English, Claudia Puchta | Jonathan Potter)
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Product Description
About the Book
Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.
ISBN: 9780761966913
Book Specifications
| ISBN-13 | 9780761966913 |
| ISBN-10 | 0761966919 |
| Publisher | Sage Publications UK |
| Category | Sage Publications UK |
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