Leadership
Foundations of Corporate Success (English, John a. Kay | J. A. Kay)
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Product Description
About the Book
How did BMW recover from the verge of bankruptcy to become one of the Europe's strongest companies? Why did Saatchi and Saatchi's global strategy bring the company to its knees? Why has Philips outstanding record in innovation not been translated into success in the market? What can be learned from the marriage contract about the conduct of commercial negotiations? These are some of the questions addressed as John Kay asks What makes a business s…
ISBN: 9780198287810
Book Specifications
| ISBN-13 | 9780198287810 |
| ISBN-10 | 019828781X |
| Publisher | OUP Oxford |
| Category | Leadership |
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