Pearson
Foundations of Menu Planning (English, Daniel Traster)
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Product Description
About the Book
How to create a menu from start to finish! Foundations of Menu Planning guides readers through the menu planning process in the same order in which a professional menu planner conducts the process. Menus are marketing mechanisms, cost control tools, and critical communication devices for successful food service operations. Beginning with identifying and defining a target market, the book progresses through understanding various menu styles, creat…
ISBN: 9780134484471
Book Specifications
| ISBN-13 | 9780134484471 |
| ISBN-10 | 0134484479 |
| Publisher | Pearson |
| Category | Pearson |
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