Fulfillment Im Electronic Commerce (English, Martin-Matthias Köcher | Prof Dr Günter Silberer)

Name: Fulfillment Im Electronic Commerce (English, Martin-Matthias Köcher | Prof Dr Günter Silberer)
SKU: isbn-9783835004849
Price: 4601.00 INR
Availability: InStock
ISBN: 9783835004849

By Martin-Matthias Köcher | Prof Dr Günter SilbererDeutscher Universitatsverlag

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Book Details

ISBN-13	9783835004849
ISBN-10	3835004840

Product Description

About the Book

Martin-Matthias Köcher untersucht das Fulfillment, d.h. waren-, informations- und finanzlogistische Prozesse, von Online-Anbietern im Consumer-Sektor. Er zeigt, dass es einen zentralen Bestandteil im Marketing-Mix von Online-Anbietern bildet und wesentlich zur Zufriedenheit mit dem Online-Kauf beiträgt.

ISBN: 9783835004849

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