Deutscher Universitatsverlag
Fulfillment Im Electronic Commerce (English, Martin-Matthias Köcher | Prof Dr Günter Silberer)
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Product Description
About the Book
Martin-Matthias Köcher untersucht das Fulfillment, d.h. waren-, informations- und finanzlogistische Prozesse, von Online-Anbietern im Consumer-Sektor. Er zeigt, dass es einen zentralen Bestandteil im Marketing-Mix von Online-Anbietern bildet und wesentlich zur Zufriedenheit mit dem Online-Kauf beiträgt.
ISBN: 9783835004849
Book Specifications
| ISBN-13 | 9783835004849 |
| ISBN-10 | 3835004840 |
| Publisher | Deutscher Universitatsverlag |
| Category | Deutscher Universitatsverlag |
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