Gabler Verlag
Gabler Kompaktlexikon Werbung (English, Joachim Seebohn)
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Product Description
About the Book
Die Werbung ist eine der dynamischsten und innovativsten Branchen in unserer Wirtschaft. Mit neuen Techniken (z.B. Grafiksoftware) und neuen Methoden (z.B. Kundenansprache) ändert sich die Arbeit eines Werbetreibenden laufend. Das Gabler Kompaktlexikon Werbung hilft Ihnen, die Fachsprache der Werbung zu verstehen und neue Begriffe erfolgreich in der täglichen Arbeit anzuwenden. Von der Konzeption einer Werbekampagne bis zur Erfolgskontrolle finde…
ISBN: 9783834901484
Book Specifications
| ISBN-13 | 9783834901484 |
| ISBN-10 | 3834901482 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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