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Geld-Zurück-Garantien (English, Matthias Vieth | Prof Dr Dr H. C. Klaus Backhaus)
Business & Economics

Geld-Zurück-Garantien (English, Matthias Vieth | Prof Dr Dr H. C. Klaus Backhaus)

By Matthias Vieth | Prof Dr Dr H. C. Klaus BackhausGabler Verlag
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Book Details

ISBN-139783834914088
ISBN-103834914088

Product Description

About the Book

Matthias Vieth leitet die Wirkungsweise von Geld-zur�ck-Garantien aus Konsumentensicht her. Im Rahmen einer empirischen Untersuchung weist er nach, dass Geld-zur�ck-Garantien grunds�tzlich ein wirksames Instrument zur Steigerung der Kaufabsicht darstellen.

ISBN: 9783834914088

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