Gabler Verlag
Geld-Zurück-Garantien (English, Matthias Vieth | Prof Dr Dr H. C. Klaus Backhaus)
₹5,330
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Product Description
About the Book
Matthias Vieth leitet die Wirkungsweise von Geld-zur�ck-Garantien aus Konsumentensicht her. Im Rahmen einer empirischen Untersuchung weist er nach, dass Geld-zur�ck-Garantien grunds�tzlich ein wirksames Instrument zur Steigerung der Kaufabsicht darstellen.
ISBN: 9783834914088
Book Specifications
| ISBN-13 | 9783834914088 |
| ISBN-10 | 3834914088 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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