Deutscher Universitatsverlag
Generic Management (English, Rupert Baumgartner | Hubert Biedermann | Franz Klügl)
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Book Details
| ISBN-13 | 9783835003699 |
| ISBN-10 | 3835003690 |
Product Description
About the Book
Moderne Unternehmensführung erfordert einen ganzheitlichen Managementansatz. In diesem Buch wird das Modell des Generic Management, bestehend aus den Elementen Philosophie, Gestaltungsfelder und Vorgehensmodell, dargestellt und dessen Implementierung an Hand von Fallbeispielen gezeigt. Die Philosophie umfasst die Eckpunkte ganzheitlicher Unternehmenswert, Stakeholderorientierung/Sustainable Development sowie Flexibilität/Dynamik.
ISBN: 9783835003699
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