Management
Generic Management (English, Rupert Baumgartner | Hubert Biedermann | Franz Klügl)
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Product Description
About the Book
Moderne Unternehmensführung erfordert einen ganzheitlichen Managementansatz. In diesem Buch wird das Modell des Generic Management, bestehend aus den Elementen Philosophie, Gestaltungsfelder und Vorgehensmodell, dargestellt und dessen Implementierung an Hand von Fallbeispielen gezeigt. Die Philosophie umfasst die Eckpunkte ganzheitlicher Unternehmenswert, Stakeholderorientierung/Sustainable Development sowie Flexibilität/Dynamik.
ISBN: 9783835003699
Book Specifications
| ISBN-13 | 9783835003699 |
| ISBN-10 | 3835003690 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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