Management
Geschäftsbeziehungsmanagement (English, Michael Kleinaltenkamp | Martin Gersch | Wulff Plinke)
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Product Description
About the Book
Geschäftsbeziehungsmanagement, Key Account-Management und Kundenorientierung sind aus der modernen Unternehmensführung nicht mehr wegzudenken. In diesem Werk werden die eingesetzten Konzepte, Methoden und Instrumente besonders für den Business-to-Business-Bereich vertieft. Sie eignen sich für klassische Industriebranchen genauso wie für den industriellen Dienstleistungsbereich. Neu in der 2. Auflage Alle Beiträge wurden grundlegend überarbeitet u…
ISBN: 9783834930194
Book Specifications
| ISBN-13 | 9783834930194 |
| ISBN-10 | 3834930199 |
| Publisher | Gabler Verlag |
| Category | Management |
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