Gabler Verlag
Geschäftsmodelle Im Europäischen Automobilvertrieb (English, Alexander Graf | Wolfgang Fritz)
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About the Book
Im europ�ischen Automobilvertrieb finden grundlegende strukturelle Ver�nderungen statt, mit wachsender Relevanz des Multikanalmanagements. Alexander Graf typologisiert die existierenden Distributionsorgane und prognostiziert deren Entwicklungspotential mit Hilfe einer europaweit angelegten Expertenbefragung im Design der Delphi-Methode. Daraus leitet er Implikationen f�r das Multikanalmanagement ab.
ISBN: 9783834910813
Book Specifications
| ISBN-13 | 9783834910813 |
| ISBN-10 | 3834910813 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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