Vs Verlag Fur Sozialwissenschaften
Glaubwürdig Kommunizieren (English, Christian Gruber)
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Product Description
About the Book
Die Glaubwürdigkeit der Kommunikation ist das zentrale Thema dieses Buches. Es stellt Strategien vor, wie man authentisch kommuniziert - im Unternehmen; in einer Presselandschaft, die geprägt ist von Konkurrenzkampf, Vereinfachung und Zeitnot; und vor dem Hintergrund einer Gegenöffentlichkeit, die eine junge Generation von kritischen Konsumenten im Internet etabliert, um dort ethisches Wirtschaften einzufordern.
ISBN: 9783531176512
Book Specifications
| ISBN-13 | 9783531176512 |
| ISBN-10 | 353117651X |
| Publisher | Vs Verlag Fur Sozialwissenschaften |
| Category | Vs Verlag Fur Sozialwissenschaften |
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