Management
Glaubwürdigkeit in Der Marketingkommunikation (English, Martin Eisend)
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Product Description
About the Book
In allen Bereichen der Gesellschaft nicht nur im Marketing ist eine Zunahme von Kommunikationsaktivit�ten zur Beeinflussung von Konsumenten, W�hlern oder Mit- gliedern von Organisationen zu beobachten. Andererseits hat vor allem durch das In- ternet die Zug�nglichkeit und Verf�gbarkeit von Informationen dramatisch zugenom- men, wobei die Beurteilung dieser Informationen und ihrer Quellen nicht leichter ge- worden ist. In einem solchen Umfeld hat…
ISBN: 9783824479818
Book Specifications
| ISBN-13 | 9783824479818 |
| ISBN-10 | 3824479818 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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