Society & Social Sciences
Globalization and Firm Competitiveness in the Middle East and North Africa Region (English, Allison Eir Jenks | Myilibrary | Samiha Fawzy)
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Book Details
| ISBN-13 | 9780821349892 |
| ISBN-10 | 0821349899 |
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About the Book
Globalization has increased competitive pressures on firms. Together with rapid technological change, it has altered the environment in which firms operate. While globalization offers unprecedented opportunities for firms to act successfully, it simultaneously heightens the risks for firms lagging behind. In an open and liberalized world, increasing firm competitiveness has become a major challenge. This volume provides a thorough analysis of the…
ISBN: 9780821349892
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