Management
Goodwill Und Marketingstrategie (English, Hermann Simon)
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About the Book
Erfolgreiche Unternehmen messen dem Goodwill, den sie bei ihren Kunden besitzen, hochste strategische Bedeutung zu. Robert Bosch wird der Geschaftsgrundsatz "Lieber Geld verlieren als Vertrauen" nachgesagt. In ihrem Buch "In Search of Excellence" sehen Peters und Waterman ein wesentliches Merkmal erfolgreicher Unternehmen darin, daB die- se ihre Strategien auf Kundentreue, Goodwill-Aufbau und langfristige Einkommensziele ausrichten, wwrend erfolg…
ISBN: 9783409136037
Book Specifications
| ISBN-13 | 9783409136037 |
| ISBN-10 | 3409136037 |
| Publisher | Gabler Verlag |
| Category | Management |
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