Management
Grundlagen Des Marketing (English, Heinz Nagtegaal)
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Product Description
About the Book
Das vorliegende Buch ist das Ergebnis einer mehr als zehnjahrigen Erfahrung in der Marketingarbeit als Marketing-Direktor fur einen amerikanischen Chemiekonzem in Deutschland und in ganz Europa sowie einer fast ebenso langjahrigen Lehrtatigkeit des Marketing fur im Berufsleben stehende an fernstudierende Praktiker. Die beruflichen Er- folge einerseits, vor allem aber die Diskussionen mit den Praktikern und deren berufliche Erfolge nach Abschhill…
ISBN: 9783409363723
Book Specifications
| ISBN-13 | 9783409363723 |
| ISBN-10 | 3409363726 |
| Publisher | Gabler Verlag |
| Category | Management |
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