Management
Grundlagen Des Marketingmanagements (English, Christian Homburg)
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Product Description
About the Book
Der Leser erh�lt eine systematische Einf�hrung in die Denkweisen, Konzepte, Methoden und Instrumente des Marketing. Christian Homburg vermittelt Studierenden und Praktikern in anschaulicher und kompakter Weise die Grundlagen des Marketingmanagements. In der 6. Auflage wurden alle Kapitel �berarbeitet und die Beispiele aus der Praxis aktualisiert. Dabei wurden Besonderheiten im Marketing, die aus der Omnipr�senz der Digitalisierung resultieren, in…
ISBN: 9783658296377
Book Specifications
| ISBN-13 | 9783658296377 |
| ISBN-10 | 3658296372 |
| Publisher | Springer Gabler |
| Category | Management |
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