Gabler Verlag
Grundzüge Der Marktforschung (English, Manfred Hüttner)
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Product Description
About the Book
Das vorliegende Buch ist unmittelbar entstanden aus Vorlesungen und übungen für Studierende der oberen Semester einer Höheren Wirtschafts- fachschule. Wenn es somit auch in erster Linie den Bedürfnissen der Aus- bildung von Führungskräften der Wirtschaft (im Sinne des "middle manage- ment"), also stark praxisbetonten Zwecken, dient und dienen soll, so hat es doch auch darüber hinausgehende Ziele. Bei einer Durchsicht der vorliegen- den Literatur,…
ISBN: 9783663006350
Book Specifications
| ISBN-13 | 9783663006350 |
| ISBN-10 | 3663006352 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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