Springer Spektrum
Handbuch Ernährungskommunikation (English, Angela Mörixbauer | Marlies Gruber | Eva Derndorfer)
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About the Book
Die Flut an Informationen rund um Ernährung und Lebensmittel führt zu Verwirrung und Verunsicherung, sowohl bei Verbrauchern als auch Fachpersonal. Um erfolgreich seine Botschaften an die jeweilige Zielgruppe zu bringen, bedarf es des Verständnisses über die komplexen Zusammenhänge, Kommunikationsmöglichkeiten, Intentionen der unterschiedlichen Akteure, der differenzierten Ansätze je nach Zielgruppe, Ansprüche an die unterschiedlichen Kanäle sowi…
ISBN: 9783662591246
Book Specifications
| ISBN-13 | 9783662591246 |
| ISBN-10 | 3662591243 |
| Publisher | Springer Spektrum |
| Category | Springer Spektrum |
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