Management
Handbuch Marketingcontrolling (English, Sven Reinecke | Torsten Tomczak)
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Product Description
About the Book
Reinecke/Tomczak geben einen strukturierten Überblick über den aktuellen Stand von Theorie und Praxis auf dem Gebiet des Marketingcontrollings (einschlie lich des Verkaufscontrollings). Marketingcontrolling verfolgt das Ziel, die Effektivität (Wirksamkeit) und die Effizienz (Wirtschaftlichkeit) einer marktorientierten Unternehmensführung sicherzustellen. Es erfüllt somit die Funktion der Qualitätssicherung des Marketingmanagements. In der zweiten…
ISBN: 9783409142861
Book Specifications
| ISBN-13 | 9783409142861 |
| ISBN-10 | 340914286X |
| Publisher | Gabler Verlag |
| Category | Management |
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