Vs Verlag Fur Sozialwissenschaften
Handbuch Verbandskommunikation (English, Olaf Hoffjann | Roland Stahl)
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Product Description
About the Book
Bis heute ist die Verbandskommunikation ein weitgehend unbearbeitetes Feld der PR-Forschung. Das Handbuch untersucht dieses Forschungsfeld damit erstmals systematisch aus kommunikationswissenschaftlicher Perspektive. Dazu werden aktuelle Fragestellungen und Erkenntnisse der Forschung zur PR und zum Kommunikationsmanganment auf den Bereich der Verbände angewendet. Fallbeispiele konkretisieren die Ergebnisse und ermöglichen damit einen Transfer zwi…
ISBN: 9783531167879
Book Specifications
| ISBN-13 | 9783531167879 |
| ISBN-10 | 3531167871 |
| Publisher | Vs Verlag Fur Sozialwissenschaften |
| Category | Vs Verlag Fur Sozialwissenschaften |
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