Gabler Verlag
Handelsforschung 1996/97 (English, Volker Trommsdorff)
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Product Description
About the Book
Das Jahrbuch der Forschungsstelle für den Handel Berlin (FfH) e.V. befa t sich mit dem Bereich Handel und Handelsforschung. Ziel ist es, Praktiker und Wissenschaftler über aktuelle und allgemeingültige Erkenntnisse aus einzel- und gesamtwirtschaftlicher Sicht zu informieren. Schwerpunkt des Jahrbuchs 1996/97 ist das Thema "Positionierung des Handels". Renommierte Handelsforscher nehmen zu folgenden Themenkomplexen Stellung: Positionierungsmanagem…
ISBN: 9783409135108
Book Specifications
| ISBN-13 | 9783409135108 |
| ISBN-10 | 3409135103 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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