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Handelsmarkenmanagement (English, Johannes B. Berentzen)
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Book Details
| ISBN-13 | 9783834918925 |
| ISBN-10 | 383491892X |
Product Description
About the Book
Der steigende Anteil von Handelsmarken in Deutschland erfordert eine Professionalisierung deren Managements. Anknüpfend an die konzeptionelle und theoretische Aufarbeitung nimmt Johannes B. Berentzen eine empirische Untersuchung in den drei grö ten Branchen privater Nachfrage nach Konsumgütern vor.
ISBN: 9783834918925
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