Management
Handelsmarketing Durch Handelsmarken-Politik (English, Ludwig G. Poth)
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Product Description
About the Book
Handelsmarken-Politik und generell das Handelsmarketing sind trotz ihrer groBen Bedeutung ein noch weithin unerforschtes Gebiet. Das zeigt sich einmal in der sparlichen Fachliteratur, zum anderen aber auch in zahlreichen unverdauten Handelsmarken-Strategien, vornehmlich der groBen Handelsunternehmen und'Vereinigungen. Daraus leitet dieses Buch seine Aufgabenstellung abo Es versucht, die Handelsmarken-Politik in einen Gesamtzusammenhang mit dem Ha…
ISBN: 9783409364614
Book Specifications
| ISBN-13 | 9783409364614 |
| ISBN-10 | 3409364617 |
| Publisher | Gabler Verlag |
| Category | Management |
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