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Hb of Culture and Consumer Behavior P (English, Sharon Ng)

Name: Hb of Culture and Consumer Behavior P (English, Sharon Ng)
SKU: isbn-9780199388523
Price: 5285.00 INR
Availability: InStock
ISBN: 9780199388523

By Sharon NgOUP Us

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Book Details

ISBN-13	9780199388523
ISBN-10	0199388520

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About the Book

Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus…

ISBN: 9780199388523

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