Deutscher Universitatsverlag
Hochschul-Sponsoring (English, Stefanie Beier)
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Product Description
About the Book
Stefanie Beier analysiert die Voraussetzungen und Faktoren für erfolgreiche Kooperationen zwischen Hochschulen und Unternehmen beim Hochschul-Sponsoring theoretisch und empirisch. Es wird deutlich, dass Hochschulen durch Sponsoring Einnahmen erzielen können, dazu aber Investitionen, Strategien und unternehmerisches Handeln notwendige Voraussetzungen sind.
ISBN: 9783824406784
Book Specifications
| ISBN-13 | 9783824406784 |
| ISBN-10 | 3824406780 |
| Publisher | Deutscher Universitatsverlag |
| Category | Deutscher Universitatsverlag |
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