Springer Vieweg
Industrielle Services Strategisch Optimieren (English, Michael Schawalder | Volker Lenz | Herbert Röllin)
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Product Description
About the Book
Dieses Buch beschreibt einen neu entwickelten ganzheitlichen Lösungsansatz für das Servicegeschäft in der Industrie, kombiniert mit dem Customer Relationship Management, kurz CRM. Anhand des neu entwickelten Ganzheitlichen Service Geschäftsmodells (GSG-Modell) wird dem Leser ein Weg aufgezeigt, wie das Servicegeschäft von Industrieunternehmen auf einen neuen Level gebracht wird - hin zum Service Excellence. Das Buch erklärt den Weg von den bisher…
ISBN: 9783642364525
Book Specifications
| ISBN-13 | 9783642364525 |
| ISBN-10 | 3642364527 |
| Publisher | Springer Vieweg |
| Category | Springer Vieweg |
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