Management
Influencer Marketing (English, Marlis Jahnke)
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Product Description
About the Book
Dieses Buch stellt fundiert und pragmatisch die Erfolgsfaktoren des Influencer Marketings sowohl f�r die Unternehmens- als auch die Influencer-Perspektive dar. Marketing-Profis erfahren, ob Influencer Marketing f�r ihre Ziele geeignet ist, wie sie Influencer Marketing erfolgreich in ihre Kommunikations-Strategie einbauen, die passenden Influencer finden, richtig briefen und mit ihnen erfolgreich zusammenarbeiten k�nnen und dabei den rechtlichen R…
ISBN: 9783658318918
Book Specifications
| ISBN-13 | 9783658318918 |
| ISBN-10 | 3658318910 |
| Publisher | Springer Gabler |
| Category | Management |
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