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Information and Communications Technology for Competitive Intelligence (English, Dirk Vriens)-47% OFF
Society & Social Sciences

Information and Communications Technology for Competitive Intelligence (English, Dirk Vriens)

By Dirk VriensIdea Group Publishing
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Book Details

ISBN-139781591401421
ISBN-101591401429

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About the Book

In today's complex and dynamic world the need to be informed about what is going on in the environment of the organization is increasing rapidly. To this end, organizations implement a process called 'competitive intelligence'. Competitive intelligence (CI) is about gathering and analyzing environmental information for strategic purposes. To gather and analyze this information, information and communication technology (ICT) is an invaluable tool.…

ISBN: 9781591401421

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