Information Technology for Retailing

This book is about Information Technology and about Retail Management. This two dimensional approach leads to the biggest advantage of reading this book. Information Technology is so deeply entrenched in business processes that many regard it as a `black box?, i.e., they know what goes into a computer system and what comes out. But they do not know how the input is processed. In such a scenario, it is vital that retail professionals understand the perspective that different participants have towards technology. This book attempts to explain technology from multiple perspectives. For instance, in explaining the Cash Register, the perspectives of the customer, manager and operator are explored separately. About Author: Ajeet KhuranaAjeet Khurana is an MBA from The University of Texas at Austin, USA, a top 20 US business school Ajeet Khurana is an MBA from the University of Texas at Austin, USA, a top 20 US business school. He currently conducts interviews of Indian applicants to the TEXASMBA program. A consultant to the admissions office at the College of Business Administration at the University of Texas at Austin, he has personally coached more than 8000 MBA aspirants. He has also conducted training programs in the US for executives and managers from organizations such as IBM, Pharmaco: LSR, and Johnson & Johnson. Table Of Contents: Chapter 1. Management Information Systems: Information Technology to the Assistance of Business Managers Chapter 2. IT at PoS : Hardware at Point of sale Chapter 3. IT at PoS (Part-II): Software at Point of sale Chapter 4. Credit Card: The Payment mechanism of the Emerging Retail Chapter 5. Automatic Identification & Data Capture: Using Technology to Identify Products and Capture Data Chapter 6. Enterprise Resource Planning (ERP): Interconnecting the Retailer?s Information Technology Resources Chapter 7. Customer Relationship Management: Technology That Helps Build Relations with Customers Chapter 8. Data Mining: Discovering Purchase Pa