Gabler Verlag
Informationsorientiertes Management (English, Michael Jacob)
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Book Details
| ISBN-13 | 9783834939081 |
| ISBN-10 | 3834939080 |
Product Description
About the Book
Das stetig zunehmende Wissen in der Betriebswirtschaftslehre f�hrt zu immer st�rkerer Spezialisierung, was allerdings oft das vernetzte Denken behindert. Der Fortschritt in der Informations‐ und Kommunikationstechnologie macht es n�tig, die so in fast jedem betriebswirtschaftlichen Bereich entstehenden Chancen zu nutzen, um im Wettbewerb bestehen zu k�nnen. Diesem Vernetzungsgedanken wird in den klassischen B�chern zur Betriebswirtschaftslehre un…
ISBN: 9783834939081
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