Gabler Verlag
Innovation (English, Richard N. Foster)
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Book Details
| ISBN-13 | 9783409130080 |
| ISBN-10 | 340913008X |
Product Description
About the Book
von Dr. Edward G. Krubasik Director, McKinsey & Company, Munchen Innovation als eine Auseinandersetzung von Angreifern und Verteidigern zu begreifen, weist auf die aktive Rolle von Un- ternehmen, ihres Managements und von einzelnen Vorreitern im InnovationsprozeE. hin. Innovation verliert den M ythos, ein anonymes Ereignis bzw. Produkt der jeweiligen U mstande zu sein. Innovation ist auch nicht nur eine Angelegenheit von Forschung und Entwicklung…
ISBN: 9783409130080
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