Brill Wageningen Academic
Innovation in Agri-Food Systems (English, W. M. F. Jongen | M. T. G. Meulenberg)
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Product Description
About the Book
This is a fully rewritten and extended version of the successful first edition of a textbook which focuses on consumer-driven food product innovation using a systems-oriented approach. It integrates marketing and consumer sciences with technological aspects such as processing, logistics and information technology, and presents an integrated view of how new food product development is to be situated in a chain-oriented approach. Attention is also…
ISBN: 9789076998657
Book Specifications
| ISBN-13 | 9789076998657 |
| ISBN-10 | 9076998655 |
| Publisher | Brill Wageningen Academic |
| Category | Brill Wageningen Academic |
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