Gabler Verlag
Innovationen Im Kundendialog (English, Christian Belz | Marc Bächle | Jochen Barringer)
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About the Book
"Innovationen im Kundendialog" ist ein Pl�doyer f�r ein reales Marketing, welches sich auf reales Kundenverhalten st�tzt. Viele Marketingkonzepte sind fein ausgedacht, aber sie zielen am Markt und Kunden vorbei. Mit Kunden im echten Dialog zu sein ist ein Anspruch und ein Erfolgsprinzip. An der Universit�t St. Gallen haben sich Experten aus Forschung und Praxis unter der Leitung von Prof. Dr. Christian Belz mit 30 Partnerunternehmen das Ziel gese…
ISBN: 9783834923325
Book Specifications
| ISBN-13 | 9783834923325 |
| ISBN-10 | 383492332X |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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