Management
Innovations- Und Projektmanagement (English, Jürgen Horsch)
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Product Description
About the Book
Deutsche Unternehmen werden sich nur dann auf Dauer im internationalen Wettbewerb behaupten k�nnen, wenn sie verf�gbares Know-how in innovative Produkte und Prozesse umsetzen. Bedingung ist somit ein Innovations- und Projektmanagement, das im Gegensatz zur klassischen, stark funktional orientierten Betriebswirtschaftslehre �ber ein interdisziplin�res und funktions�bergreifendes Aufgabenfeld verf�gt. Dieses reicht von der systematischen Planung un…
ISBN: 9783409123785
Book Specifications
| ISBN-13 | 9783409123785 |
| ISBN-10 | 3409123784 |
| Publisher | Gabler Verlag |
| Category | Management |
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