Gabler Verlag
Innovationserfolg Durch Netzwerk-Kompetenz (English, Thomas Ritter)
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Product Description
About the Book
Zahlreiche Schriften besch�ftigen sich mit der erfolgreichen Gestaltung von Gesch�fts- beziehungen. Hierbei stehen vorrangig Beziehungen mit Kunden im Fokus der Diskussion. Jedoch spiegelt eine solche Betrachtung der Realit�t nicht die gesamte Komplexit�t der Situation auf Business-to-Business-M�rkten wider, da Unternehmen gleichzeitig mehrere Beziehungen zu Kunden, Zulieferern, Wettbewerbern, Forschungseinrichtungen usw. unterhalten. Herr Ritter…
ISBN: 9783409114110
Book Specifications
| ISBN-13 | 9783409114110 |
| ISBN-10 | 3409114114 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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