Innovative Wirtschaftskommunikation (English, Michael Boenigk | David Krieger | Andréa Belliger)

Name: Innovative Wirtschaftskommunikation (English, Michael Boenigk | David Krieger | Andréa Belliger)
SKU: isbn-9783835060319
Price: 4965.00 INR
Availability: InStock
ISBN: 9783835060319

By Michael Boenigk | David Krieger | Andréa BelligerDeutscher Universitatsverlag

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Book Details

ISBN-13	9783835060319
ISBN-10	3835060317

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About the Book

Die Autorinnen und Autoren setzen sich interdisziplinär mit unterschiedlichen Aspekten innovativer Wirtschaftskommunikation auseinander. Sie stellen Fallstudien und Lösungskonzepte zu folgenden Themenbereichen vor: Kommunikationsmanagement, Kommunikationsstrategien, integrierte Kommunikation, Methodeneinsatz in der Kommunikation, Diversity Management, Textanalyse und Theorieentwicklung in der Kommunikation.

ISBN: 9783835060319

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