Deutscher Universitatsverlag
Innovative Wirtschaftskommunikation (English, Michael Boenigk | David Krieger | Andréa Belliger)
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Product Description
About the Book
Die Autorinnen und Autoren setzen sich interdisziplinär mit unterschiedlichen Aspekten innovativer Wirtschaftskommunikation auseinander. Sie stellen Fallstudien und Lösungskonzepte zu folgenden Themenbereichen vor: Kommunikationsmanagement, Kommunikationsstrategien, integrierte Kommunikation, Methodeneinsatz in der Kommunikation, Diversity Management, Textanalyse und Theorieentwicklung in der Kommunikation.
ISBN: 9783835060319
Book Specifications
| ISBN-13 | 9783835060319 |
| ISBN-10 | 3835060317 |
| Publisher | Deutscher Universitatsverlag |
| Category | Deutscher Universitatsverlag |
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