Management
Innovatives Dienstleistungsmarketing in Theorie Und PRAXIS (English, Michael Kleinaltenkamp)
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Product Description
About the Book
Das Buch präsentiert die Beiträge des 11. Workshops, der im Juni 2005 vom Marketing-Department der Freien Universität Berlin veranstaltet wurde. Es setzt sich mit verschiedenen theoretischen Ansätzen auseinander. So werden unter anderem zentrale Konstrukte dargestellt und Möglichkeiten ihrer Messung aufgezeigt. Au erdem werden aber auch grundlegende strategische und praktische Aspekte des Dienstleistungsmarketings diskutiert.
ISBN: 9783835006478
Book Specifications
| ISBN-13 | 9783835006478 |
| ISBN-10 | 3835006479 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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